Sousan — minimalist living × lean systems

01 · Needs

Client needs

• · Headless architecture — Next.js front end + WordPress back end separated (editing experience + speed)
• · Two dual-track newsletter subscriptions (living on Tuesday + systems on Saturday)
• · SEO content architecture — three clusters around 30-something women's anxieties
• · Visuals: sharp, direct, Traditional Chinese, no emoji

02 · Problem

The problem they faced

This is Sousan's own personal brand, with no external-client conflicts of interest — which makes it the strictest client. A feature that isn't smooth to use yourself shouldn't be sold to clients. lashiblog is MO Studio's internal standard.

03 · Goals

Website goals

• · Turn a workflow that "works for us" into MO Studio's service blueprint
• · Double validation of headless speed + WordPress editing experience
• · Sustainable two-newsletter cadence — newsletter growth >100/month, open rate >40%
• · Prove out the consulting + e-book product lines — at least 1 consult per week

04 · Approach

Our approach

Next.js 16 + WordPress headless: WP as the editing back end + REST API feeding content, Next.js fully static + Cloudflare R2 images. Jet CCT `email_form` for subscriptions (shared with MO Studio's flow). SEO silo split into career / wealth / relationships clusters. A Threads → IG → newsletter funnel. Visuals use a sharp, direct, Traditional-Chinese editorial template, primary color #1A1A1A.

05 · Outcome

Outcome

06 · Learning

What we learned

「Your own brand is the strictest client. A feature that isn't smooth to use yourself shouldn't be sold — that's the source of MO Studio's service blueprint. We went headless not because it's trendy, but because editing is genuinely smooth and the speed is genuinely fast.」