E-COMMERCE + hosting revamp · Scientific instruments

Nick Enterprise

Nick Enterprise, founded over 70 years ago, is one of Taiwan's most established professional scientific-instrument distributors. It represents 60+ international brands (Vixen / Takahashi / Baader / Celestron / ZWO / Kowa ...) across Asia, Europe, the Americas and Oceania, serving schools, research institutions and astronomy enthusiasts nationwide. Its business spans observatory builds, planetarium builds, physics/chemistry lab instruments, and birding optics.

Services · WooCommerce revamp / hosting migration / Cloudflare CDN + R2 / SEO

▸ See the live site nick.com.tw

01 · Needs

Client needs

· Major speed improvement (the old site was slow, hurting conversion)
· Upgrade the brand site into an e-commerce store (from display to ordering)
· Hosting upgrade (Cloudways ran out of resources) + WooCommerce HPOS
· Image acceleration (800+ product images need to load fast)
· Stronger SEO structure — Rank Math integration
· Stable long-term maintenance — the previous vendor's service was poor

02 · Problem

The problem they faced

A two-layer problem. Technically: the site was too slow and needed to become e-commerce. Operationally: the previous tech vendor's service was poor, and a 70-year family brand can't afford frequent technical issues. The client wanted more than a revamp — a long-term technical partner they could trust.

03 · Goals

Website goals

· Speed up 50%+ — product listings / product pages / checkout across the chain
· Brand site → e-commerce upgrade (WooCommerce + HPOS)
· Cloudflare CDN + R2 (image.nick.com.tw) — global acceleration for 800+ product images
· Redis Object Cache Pro — admin / product-listing speed
· 5×+ order growth (annual goal)
· Stable long-term operations — become a trusted technical partner

04 · Approach

Our approach

Relaunched 2026-05-15. Tech stack: WordPress 6.9.4 + WooCommerce 10.7 (HPOS) + Elementor Pro 4.0.4 + JetEngine + JetWooBuilder. Infrastructure migrated to Zeabur (MariaDB 10.6) + Cloudflare (apex / image subdomain) + R2 images (image.nick.com.tw) + Redis Object Cache Pro. Payments via ECPay (incl. invoicing), SEO with Rank Math. Customized Hello Elementor child theme.

05 · Outcome

Outcome

✓ Relaunched (2026-05-15) — 846 products / 187 variations / 9,379 customers / 469 orders all migrated

✓ 50%+ faster — product-page load times greatly reduced

✓ 5×+ annual order growth

✓ Became Nick Enterprise's long-term technical partner — no longer a "switching vendors" relationship

06 · Learning

What we learned

「A 70-year-old brand has many needs and high standards — much of it we hadn't faced before (migrating and categorizing 800+ products, 20+ years of accumulated customer data, a long-term maintenance commitment). What we learned most: how to build a genuinely stable WordPress store — not just a demo that runs, but one that handles daily orders, support, and seasonal traffic peaks. This is MO Studio's foundational case in e-commerce operations depth.」

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